Who is your audience?
You don’t have to be everything to everybody.
Starting off with a specific audience and growing to other areas is normal.
Think about when a new tv channel gets started.
They can’t do it all.
There is no focus there.
Think about amazon.
They started with books and then branched out.
Specialize or be general.
There are always chances to find a new route.
Think about news.
The Huffington Post came from nowhere.
Hip hop sites target a specific niche.
What is your niche audience?