Are you focused on the content of your sites and blogs? The content of your site is the meat and potatos of your online business. Content is what really makes the difference in the quality of sites. There are two schools of thought when it comes to creating content. Are you going to focus on the reader or are you going to focus on the search engines?
Search Engines are still important
Search engines are really important online because this is where people go when they want to get information. A search engines provides a basic service for the end user. The web user can enter a few words that describe what they are looking for and the search engines do their best to give the user a list of sites that best fit the request.
Search engines really have a tough job when you think about it. They have to identify the information from all over the web and provide the best match possible. How do they find the right information? That is too much detail for this kind of article but you can think of it like going into a store. What if you went to a store and there was just one big pile of items. It would take you a long time to find what you were looking for right? But don’t you like it when you can go into a store and see signs that specify the department that you are looking for. Don’t you like it when the items are easily marked and easy to understand? That is what the search engines are trying to do on a massive scale. You have all of this data that they have to try and organize to make sense for the internet user trying to find something specific.
Content is the Key
Writing the content is just the beginning. The search engines will try to provide you with information that helps them help you. Organizing your site and making use of keywords and tagging are just a few of the things that you can do to help your site.
Search engines are constantly trying to improve and this can cause frustration on the part of website owners. The website owner has to realize that the quest for better search results is an ongoing quest that is not going to stop anytime soon.
Some will decide not to even be concerned with the search engines because it seems like too much work. There is another school of thought that you should just focus on the reader. That can be a good strategy too because if your readers like your information, they might create links back to your site and send more visitors to your site organically.
Focus on the Keywords
Writing for the search engines or writing for your readers will require knowing your keywords. It helps to see what people are searching for. Even if you are not actively doing seo, it still helps to see what the search engines are saying. You can get this information by doing a free google keyword tool search. There are lots of other software programs that can help you get keywords too.
So it really depends on what you want to do. You can focus on your readers or you can tailor your information to the search engine requirements. You can make the final decision when it comes to your websites and blogs.