Marketing seems to go in circles. Some of the older ways of marketing products seems to come back around again. The concept of getting customers to pick up the phone and call to buy products is not something new. In the past, the phone book was the place to put advertising. They were printed and close to the phone in just about all the homes. Enter the new age of computing and digital devices and now we are back full circle with pay per call marketing.
People have access to the internet that is packed with information. Instead of flipping through a few pages of the big yellow pages book, now people can reach into their pockets and pull out a hand sized powerful computer. The mobile phones of today instantly connect the buying public with all the information that they need to make decisions. This is internet marketing at its finest.
So what is so special about pay per call offers? They are just another form of affiliate marketing. Affiliates may be use to getting access to affiliate links and popping them on their websites and blogs, but getting a phone number is another issue completely. People see phone numbers all the time. The internet enabled cell phone means a powerful marketing tool is right in the hand of the potential client.
How are affiliates getting people to call? Mobile websites, blogs, and online advertising are just a few of the ways. There are some rules to the pay per call game. Just like some of those affiliate programs, pay per call offers may have conditions too. Check the options to see what marketing methods are okay to use.