There are many different ways to market your business. When you think of marketing, most new business owners are looking for free ways to share information about their business. This can include doing a lot of online marketing methods. But are they overlooking the old school regular marketing methods of the past?
Offline marketing is just another way of saying marketing in the real world. What do you think of when you hear offline marketing? Offline marketing can be flier marketing, brochures, business cards, and much more.
Offline marketing with postcards is one method that you could use to share information about your company. Postcards are simple to create and they can be created really quickly. You have a choice to make when it comes to postcard marketing. Are you going to use the direct mail approach? This means that you will need to get accurate address information and you will need to pay for postage to get your information delivered to your prospects. You could also distribute your postcards the old fashion way by handing them out yourself.
Getting postcards created doesn’t have to be hard. Now printing companies have software that makes it really simple. Just enter the text and images that you want online and get a proof before you decide to move forward with the sale. There are different paper qualities and weights that you can choose from too. Take your postcards to the next level by getting them laminated. You want to get your message across quickly with a postcard. You can choose the best method to accomplish your goals. Are you going to stay with the black and white post card and stick to solid information or are you going to pay a bit extra for color to draw attention to your headline? You have to make those decisions for yourself.
Offline marketing is not going away. People still check their mailboxes everyday to see what is in the mail. You have a short window to get the attention of your prospects before your offer ends up in the trash can. You just might have the offer that they have been looking for.
Your offline postcards can provide your prospects with the contact information that can help drive traffic to a website or get them to pick up the phone and dial. Think about including a quick response or qr code to make it even easier for them to land on the correct website. You don’t have to worry about them typing in the wrong web address when you use a qr code.
Offline marketing is not going away. It might be more costly than using some other online marketing methods but it could work for you. You might not want to do all the work of distributing postcards yourself. This might be a job that you want to outsource to other workers looking for a way to earn some extra income.
Are you ready to start using offline marketing in your business?