What do you know about mobile marketing? There are still home business owners that don’t even have a website so you know that many are probably not prepared for mobile web users. Business is going mobile. Smartphones and tablet pcs are giving your potential customers more access to information while they are moving around.
Smartphones are equipped with internet access, video cameras, and much more that allow customers to do more than ever before. How can this impact your business? Just think about the real estate agent. They don’t have a monopoly on information anymore. Now customers can do web searches and find out what is available on the market. This is going to have an impact on the real estate business. They are going to need to come up with mobile marketing campaigns for their listings. The great thing about the internet is that its available 24 hours a day. Companies are preparing to deal with mobile customers on the go.
You might have started to notice qr codes on a lot of advertisements. These bar codes are little square graphics that a smartphone user can take a picture of and be directed to a website. These qr codes are being plastered all over the place. They are on bus benches, in newspapers and online. Do you have a qr code for your home business website? Home business need to make sure that they are not missing out on this new marketing opportunity.
Do you have a website? If not, you should get one quickly. But if you do have a website how does it look to a mobile web user? Your website might not be optimized for mobile web browsing. If your competition has a mobile site you could be losing business to them.
There are probably always going to be people that use a home desktop computer to connect to the web and shop. But everyday there are more people that are switching from regular cell phones to smartphones that allow them to do much more than make phone calls. Don’t ignore the wave of mobile computing that is coming. Bigger companies are not going to be left behind when it comes to mobile marketing. If you have a bank account at a major bank you have already probably noticed that they are offering mobile access with mobile apps for smartphones and tablet pcs like the apple ipad. Make sure that your home business is ready to deal with mobile marketing.