Take the time to use the web to learn. I was just flipping through a few youtube videos and landed on one that was pretty good. They guy was not talking about the latest craze in social media or anything like that. He went in on a general topic that can be applied to any business. It was focused on becoming a marketing monster.
Just to recap
Add comedy to your marketing mix
Be creative with your marketing ( be different )
Don’t be boring
Use language effectively