Marketing Online and Offline – What are the options for online businesses?

It seems like just about everybody is using wordpress these days. Web development with a blog is the way to go. Sure, some people might still choose to use joomla to create a site, but wordpress just seems to be a little more flexible. You can change the design fast and you can add more functionality with wordpress plugins. Getting a content management system can really change your focus from web development to content creation. A good looking website is now possible for novice regular web users.

Once you get online, you can focus on blogging. Lots of people that setup websites want to earn income with it. Adding advertising code to a blog is simple. Starting with google adsense is probably the first step. Quick setup and little effort to maintain the code makes it a perfect fit for beginners. New website or blog owners should not ignore list building. Growing a list of newsletter subscribers should be a part of any online business venture. Email marketing is a solid strategy and should be taken seriously.

Video is another growing opportunity. All you need to do is visit youtube and see how powerful video is becoming. A simple video can have a chance at going viral and generating a lot of web traffic at little to no cost. Some website owners might want to focus more on search engine optimization, but video might be the better solution. The search engines have been in the habit of changing the rules often. Do you want to keep jumping through the constantly changing hoops associated with seo? Some site owners are starting to take marketing into their own hands and are opting to use offline marketing in the real world. This could be a low cost option for generating traffic for online sites.

There are lots of different ways to market a business online. Try not to put all of your eggs in one basket. Find the methods that deliver the best results for you. Video, email, and content writing are all good options for spreading the word about your online business.

Turn the World Into Your Office