There are still a lot of home business owners that are behind the times when it comes to technology. Do you know that there are still home businesses without a website? Home business owners need to get up to speed with the latest and greatest marketing methods. One marketing option cannot be ignored and it is called video.
Video is a powerful medium. It is sound and vision and a perfect way to share information about your home business. Home business owners are looking for free ways to spread the word about their great business and they should not forget about video.
Leverage Video for Your Online Business
How can a home business owner get started with making videos? First decide to do it. You might already have some of the tools that you need to get started. Do you have a smartphone? Do you have a video camera? If you have one and a computer then you are ready to get started. Now when I talk about home business videos, I am talking about videos to get you in the game. These are not videos that are going to win you an award. You just need a good quality video to make sure your business is represented online.
Different Kinds of Videos You Can Make
What kinds of videos do you want to make for your home business? You could create videos that do hard sells or you can do videos that provide educational value. It all depends on what you want to accomplish. You don’t even have to be really serious with your videos. You could go with the comedy route to get people interested in learning more about your company. The thing to remember is that people online are there usually for a reason. They might be online for entertainment or they might be looking for a specific piece of information. Start thinking about your ideal visitor before you even get started with your videos.
Tutorials are huge online. Do you have a solution to a common problem? Sit down at your computer and use screen capture software to walk your visitors through to the answers they need. With screen capture software, you don’t have to appear on camera. You can just talk into the microphone and record everything that you are doing on-screen.
Making Videos is Easy
How can you make videos the easy way? If you really don’t want to be in front of the camera, you still have options. You can sign up for a service called animoto to create your videos. Animoto takes your pictures and text and turns them into slideshows. It is a great way to make quick videos that you can post online. They make it really simple to connect it with your youtube account. Animoto offers free videos up to 30 seconds, but you can upgrade your account to make longer videos.
Your Home Business Video is Social Marketing
People are looking for information online and video is viable option. When you go to google and do a search, you might see videos in the results. Video marketing is social. When people find videos that they like, they might send a link to a friend. When you post a video on Youtube, there is a place below the video for other users to make comments. It can be interactive and social. So you have to get videos online for your home business. Make sure that you tag your videos with the right keywords, and create powerful titles for your movies.
If you can find a way to link your videos to popular topics, the better the opportunity for getting views. You will know rather quickly if you have a real winner on your hands. If after a few days, you still don’t have any views, then you might not have your video titled and tagged properly.
So now it is time to dust of that video camera that you have sitting in your office desk drawer. Get the software that you need to start making videos. Are you still wondering what you could base your videos on? If you have a blog, go back to some of your old blog posts. Create a slideshow and record the audio while you flip through the slides. Now you have a simple tutorial that covers your blog topic. How many times could you do that with your content? You might even be able to turn your videos into a product to sell.
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