You probably have something that many new business owners could only hope for. What is it that they want that you already have. You have a head start on growing your business. They are at the starting line running their first race and you are a seasoned professional that has already been around the track more than a few times.
Growing your business means that you have to have business. If you already have customers then you have a head start on the competition. The question that you have to ask yourself is, could you sell your current customers more products and services?
There are many different kinds of businesses and information is important. One area where a business might fall down is not using their resources in the best way. The big question here is do you have a client database? Getting a client database can help you in a number of different ways. Keeping the lines of communication with your clients open in job one. The second benefit is tracking what your clients actually buy. The final item is doing analysis to see if you can identify any sales patterns.
If you don’t have a client database, you need to get one. Don’t you think it could help your business to know a little bit more about your clients. Ask questions of your clients. How could you do this? Start surveys. Another tool could be to setup online sites like blogs that allow you to communicate with your clients on a regular basis. Create free ebooks to help them join mailing lists.
The second item is really basic. Look at what your clients are buying. Take a look at the products and services that you offer and see what is the most popular. This could be something as simple as creating a simple chart that tracks your sales through a spreadsheet. There are plenty of small business software packages that could give you all the information that you need. Start putting on your investigative hat and start finding what is popular and why.
Now it is time to bring it all together. After you have your client database / mailing list / newsletter, you can then start looking at promoting more products using the information that you have gained. Are you taking a look at the demographics of your customers. It might be time to start launching more targeted blogs or sites that appeal to those groups. Setting up blogs and creating content should not be hard or expensive to do for your business.
Growing your business might be possible just using the tools that you already have in a better way. Take the time to start looking at your business from a higher level. You might even want to explore marketing other products through affiliate programs. If you have clients, you are ahead of the game. Don’t forget to take a look at what you have and see how you can use it better.