Getting web traffic should be one of your top concerns as a home business owner. Websites are great because they are really selling tools that are up 24 hours a day ( as long as you have good web hosting ). You go through a lot of trouble to come up with good high quality content and it can be disheartening when you don’t have web visitors. You log into your google analytics account and see that nobody is coming to your sites. What is the problem?
Are you using the right keywords in your content? Web searchers might be using different terms than what you have on your site. Different words with a similar meaning can have vastly different amounts of searches. You need to get an seo tool that can help you find out what people are searching for around your topic.
Are you doing on-page seo or on-page search engine optimization? Sounds like something really hard but its really just tagging your information in a way that makes it easy for search engines to know what your pages are about. So when you have really important info use a h1 heading tag. If you have a picture on your blog post name it with descriptive keywords like computer-monitor.jpg instead of pic1.jpg. What you are trying to do is make it simple for the search engines to identify what is on the page. Search engines are trying to deliver search results that make sense to the web searcher. You don’t like it when you do a search and the results have nothing to do with what you searched for right? So go the extra mile and start looking into search engine optimization. There is more to the seo game than just what you do on your web pages.
Off-page seo or off-page search engine optimization is all about what other websites think about your pages. Links are what the internet is made up of. When you come across a blog post or a web page that is so good that you have to share it with other people the search engines take notice. Those links are called backlinks. They are just links to websites.
The more backlinks you have to your web pages the better. It also matters who is linking back to your site. The internet has really turned into a popularity contest. Popular websites that search engines consider authority sites have a higher rank. Getting backlinks from a high page rank site is something to be desired. Your goal is to try to get as many good backlinks from high authority sites as you can.
Another way to get traffic to your websites without even worrying about search engines is to build your own email list. You build a list of email subscribers over time. Provide good information on your site and also consider giving something away like an ebook or report in return for their email address. People are always looking for good information so if you can provide it they will consider joining your list. Once they are on your list you have a direct line of communication with your subscribers. Anytime that you have new information or product and service offerings you can just send out an email to the list. You can drive traffic back to your site or you can drive it to an affiliate offer.