Buying Online Selling Online

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Getting people to buy online

People have needs and they are going to get them fulfilled online or off.  People have to go to work.  They have to eat.  They need a place to sleep.  There are basic needs that are going to happen no matter what.  So you know that people are going to buy stuff.

Buying can happen online or it can happen offline.  Some items are better for the online space and other areas are good for the offline space.  Every morning people get up and they want to get something to eat.  They can make breakfast for themselves or they can go to a place to buy food.  The bottom line is that people have things that they are going to buy.

Signing up for something that you want

People want stuff. You want stuff.  You want to learn new things.  You want to be entertained.  You want to stay in contact with friends and family members.  The internet is a great way to get access to more of the things that people want.

There is a lot of free information available online.  Free information can be the first step in the process of someone buying a product or a service.  Free information might include links to more information that cost money.  It is getting people started down the process of buying.

Amazon sometimes has free previews of books.  They sometimes allow you to take a peek inside a book.  This gets the ball rolling down hill.  You get started on a story and you want to get to the end.  The same thing can be done online with offering products and services.

The free information might lead to getting an email address.  It might lead to a click for an affiliate or cpa offer.  Free information might lead a prospect to a blog where there are google adsense ads.  Free information might be the tool used to get more attention for a product that is sold later.

Building relationships online

Good information can help build a relationship online.  Do you have favorite websites that you visit everyday?  Those sites are providing content in a way that has got you locked in.  Everyday, you open your computer and hit those favorite websites.  One after another, you type those web addresses in and look at the information that is presented.

Your favorite websites might have long and crazy domain names, but you remember them.  You don’t have to go to the search engines to find them.  You might even have them bookmarked or have a bunch of links that you are ready to click.  Relationships are build with content.  The content doesn’t even have to be on a web page all of the time.

Email is another way to build up a relationship to sell products and services.  Free information might help land you on an email newsletter list. Just the other day, I was looking at a home business magazine that had an ad talking about making lots of money.  I typed in the web address that was on the page and a landing page with an email sign up box was displayed on the laptop screen.  In order to get access to the free information, I had to give them my email address.  I wanted the info, so I supplied the email. Now the person that is behind the ad can continue to send information and messages as long as I stay signed up to the mailing list.

Using information to attract web searchers

Everyday people are searching for information.  They might be looking for a special kind of restaurant that is close by.  They might want to look up information about a celebrity or the latest news item that is dominating the internet.  People are typing in search terms all the time.  The words that you use can make a difference.

Have you ever watched that republican pollster Frank Luntz?  The words that you use can really make a difference to people.  If you want to get your message across to the right audience, you have to take a hard look at how you are presenting your info on the web.

Here are just a few of the books on using words

Words That Work: It’s Not What You Say, It’s What People Hear

Win: The Key Principles to Take Your Business from Ordinary to Extraordinary

What Americans Really Want…Really: The Truth About Our Hopes, Dreams, and Fears

Turn the World Into Your Office