Article Marketing Tips – Headlines, Calls to Action and Evergreen Topics


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Article marketing is one way to use some of your free time wisely. Instead of just sitting in front of the tv and watching shows, you could get a little bit more out of your free time by writing articles and posting them online. Marketing with articles is a free way to try to get web traffic for your sites online.

Article Marketing Tips – Coming up with a good topic

Think about the topics that you want to cover with your articles. Are there people interested in what you are going to write about? Writing articles on topics that are not popular is probably going to be a waste of your time. Think about sticking to evergreen topics related to your business. People are always looking for information on how to do things. See if you can find a way to create informative articles that answer common problems and get people to click through to your website at the end of your post.

Evergreen article topics are topics that will be in demand for years to come. Topics on money, relationships, diet and exercise are always going to get traffic. These are issues that don’t seem to go away no matter what the time of year. How can you incorporate these topics in with your area of business?

Article Marketing Tips – Creating a headline

A good headline is going to be essential in your article marketing efforts. Weak headlines will get passed over. You are trying to get your prospects to stop and click on your article to learn more right now. There are tons of articles online and people keep adding them daily. Your article headline has to get attention and provide enough mystery to get them to want to learn more.

What can you do to come up with a good headline? Start by finding the articles that have a high view count. This will let you know what people are really looking for. It another article has been successful then you have an idea of what is working. Use the google free keyword tool to find out what people are searching for when it comes to keywords. You are trying to find highly searched keywords related to your topic. Use the high search keywords in your article headline.

Article Marketing Tips – How long should the article be?

This is the web and you can do what you want when it comes to article length. Most people are looking to get traffic from google and they have guidelines about what they look for. The panda update has hit a lot of article directories hard and if you are going to post articles there, you are going to be forced to supply articles with minimum word counts. Writing articles that are a minimum of 400 words is probably a good place to start.

If you are going to be posting articles on your own sites, then you can write the length that you want. If you can supply the information that you need in a shorter article then go for it. It all depends on what you want to do. You could take a longer article and decide to break it up into multiple smaller articles.

Article Marketing Tips – Can I add affiliate links?

Some people are writing articles with the purpose of generating affiliate commission income. If you are planning on writing articles for the article directories then you are probably not going to be able to add affiliate links to your article. Instead of adding an affiliate link, you might want to have links back to your website or blog. You might also want to consider linking to a landing page with a signup page for your mailing list.

Article Marketing Tips – Creating a call to action

Completing your article body is just one step of the process for your article marketing efforts. Now you need to turn your attention to what your reader will see at the end of your article. You have to think about what to include in your profile or bio section. Each article directory is different in what they will allow you to do. They might limit the number and type of hyperlinks that you can include. Create a strong call to action that will get them to click to learn more information from you.

Article marketing can be a long term marketing method that doesn’t have to cost you a lot of money. Think about using evergreen topics to get more people coming to your websites and blogs. Use the free keyword tool to find highly searched terms. Create strong calls to action to get your readers to visit your blogs and websites.

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